With so much competition on Amazon among sellers, it is important to consider the best way to optimize your Amazon product listings. Whether you sell exclusively on Amazon or on multiple e-commerce sites, it is important to optimize your business operations, marketing, and sales workflows.
In this article, we will review 5 secrets that will help you to optimize your listings, so you can increase your sales.
First, what is Amazon listing optimization?
Amazon listing optimization is the process of changing your product pages to improve click-through rate (CTR), conversion rate (CR), and the overall search visibility of your product.
Listing optimization is essential. However, advertising and finding what products to sell on Amazon are equally important.
#1 Optimize the Title of Your Product
When you look at your product title, put yourself in your buyers’ shoes. Does the title entice you to take action and read more into what you have to offer? There is a lot of competition in the marketplace, so you need to stand out in order to succeed.
Make your product title listings as concise, descriptive, and relevant as possible.
Have your title spark interest and entice every potential customer to take action by clicking on your product listing.
On the flip side, when using a title for a web article, longer titles or “long-tail keywords” will perform better for Google’s algorithm. Be sure to include the unique selling point of your product. Your unique selling point goes hand in hand with enticing your potential buyer. Make each title clear about why your product is unique and the right fit for the consumer.
When choosing a title, draw in as many potential customers as possible. However, don’t be dishonest or misleading about what you have to offer. In the end, this will only hurt your business.
#2 Use The Right Keywords
Keyword choice is vitally important and can make or break your Amazon business.
By choosing the right keywords, you can boost your listing in the search results and create more sales.
Select keywords that are relevant to your product offering.
This process doesn’t have to be complicated. One way is to use Amazon’s predicted search to find keywords that are relevant to your listing. Another more efficient way is to use an Amazon keyword research tool. A keyword research tool saves you time while simultaneously giving you an edge over your competitors by helping you to rank higher in Amazon’s search results. We recommend AMZScout keyword research tools.
Lastly, when using your keywords, don’t overdo it! Avoid what’s known as keyword stuffing.
#3 Optimize Product Information
Here are some tips to help you optimize your the information on your Amazon product listing:
- Use bullet points to highlight the details of your product.
- Focus on selling your product’s benefits, not its features, such as how your product solves your target audience’s problem.
- Speak your customers’ language. Put yourself again in the buyers’ shoes. If you are using big words or confusing your audience, then you have already lost them. If the product you are selling requires intellectual context, then, by all means, use it. Otherwise, keep it simple and readable.
- Make your description clear, your sentences concise, and your overall description short. Most importantly, make it easy to read. If your description is tight, wordy, and difficult to read, your sales will suffer for it.
Amazon rules to know for product descriptions:
- Quotes and testimonials are not allowed.
- No additional promotions. Only promote the product that you have listed.
- Only include product-related information.
- Have your descriptions match your product images.
#4 Pay Attention To Your Product Images
Remember the quote “a picture is worth a thousand words”? Well, it’s true!
When you make a purchase online, what is one of the first things you check out? You look at the images of whatever item you are planning to purchase, right?
Before you even read a word, if you don’t like the image you are looking at, what is your first instinct? Nope, next, and you move onto the next page.
Now think about how your product images look. Are they stunning, vivid, and revealing?
If you want to sell more, you must have high-quality photos that show off and help tell your product’s story.
The main product image is critical since it is what your potential customer will see first. Make the main product image the best photo to represent your item. We recommend that your main image has a white background, is centered, and takes up about 85% of the picture. Amazon has some image requirements you should be aware of as well.
Show your product being used (if possible) in the additional images that you upload.
You can add up to 8 other photos to showcase your product, so choose wisely.
Ensure your image resolution is high enough so that Amazon can enable its zoom function for your product’s picture. By doing so, you give the potential buyer a closer look at your item and get a greater chance of making that sale. With your additional photos, be sure to include different angles of your product. This way, your potential buyer can get a full view of your offering.
#5 Get more reviews
Before you buy a product online, what is one of the first things you do? You look at the reviews!
Social proof is everything online.
It’s needed and necessary. Especially when you operate in the digital space where frauds and fakes are rampant. Sellers that have more positive verified purchase reviews sell more than those who don’t.
In fact, positive reviews are so important that G2 and Heinz Marketing did a study in 2017 that showed “92% of customers are more likely to purchase a product after reading a positive review”.
Now, knowing this, what can you do to get more reviews for your products?
Normally, Amazon will send one automatic email to each customer asking for a review of their recent purchase. However, not everyone will see the email or even leave a review if they do see it. If Amazon sends that email and you still don’t receive a review, here’s what you can do.
Within the seller’s central orders reports, you can use Amazon’s “request a review” button. This feature allows the seller to send an additional follow up email to a buyer as long as it’s within four to thirty days of the purchase. You are only allowed to do this once so take advantage of it. By taking this one simple action, you will have doubled your chances of getting that review.
Another recent study showed that about 95% of Amazon sellers who used the request a review button had their reviews increase by over 25%! So use it!
You can also increase your reviews by entering Amazon’s early reviewer program. If you are a seller who wishes to do this then you must be brand registered and pay a $60 fee per product that you are selling.
When you are in this program, Amazon will reward each customer who leaves a review with a $1 to $3 dollar gift card.
As the seller, you are left with weighing the pros and cons of entering the program because of the cost and process to join. If you are a seller looking for reviews, we recommend that you go for it. Yes, it will be a small upfront investment on your part but it can pay dividends down the road with the future sales that you will acquire.
Now that you are armed with the secrets to propel your Amazon business to new heights, will you follow through? Optimize your title, do your keyword research, write descriptions that are relevant, concise and readable, use quality photos, get more reviews and you will be well on your way to success.
This post was written by our Expert Team on Amazon trends, changes and daily seller needs. Our AMZScout research tool is one of the most popular tools for Amazon sellers, and has been available for more than four years now. We love to share our insights and fresh ideas about business on Amazon to guide online sellers to success.