One thing you will discover as an eCommerce business owner is that it’s very demanding! Numerous competing tasks require your attention. And handling these tasks manually requires a lot of time and planning.
When the holidays arrive, you’ll hardly have time to breathe because of the volume of what’s left on your table. Generating consistent profit while keeping operations going smoothly becomes, almost, a nightmare.
Ecommerce Automation is your solution to this.
Automating eCommerce operations eliminates the tedious and repetitive processes that come with selling online. Automation software converts manual operations into automated workflows… They carry out workflows precisely when they are required!
Ecommerce automation, however, involves more than just automating a single process. In this article, we’ll discuss some tips for automating your eCommerce business. I’ll also explain some of the benefits of eCommerce automation.
So let’s get started!
What is eCommerce automation?
Ecommerce automation enables online businesses to take advantage of technology to free up time and improve efficiency. It is the process of using software and technology to simplify processes and eliminate repetitive tasks.
Ecommerce automation involves integrating third-party technological solutions into existing business processes and tools.
Businesses that implement effective automation and integration strategies see an improvement in operational efficiency and an increase in revenue.
People are increasingly shopping online, and it’s giving pioneering e-commerce stores more patronage compared to traditional stores. But with increased patronage comes more responsibilities!
Consumers now want a faster and more convenient digital buyer experience. This is why businesses must find ways to adapt and remain competitive.
Benefits of automation for your eCommerce business
Automating business workflows gives you an edge over other businesses. That’s because you’ll have more time to plan and work towards scaling.
Here are some other benefits your business enjoys with automation:
Increased customer satisfaction
To grow your business, you have to ensure that its customers enjoy the utmost satisfaction. One strategy to ensure that is to automate your business processes… to leave no room for errors!
Automation helps give customers consistent and quality services. It enables you to provide high-quality and timely service, which in turn increases consumer loyalty and trust, allowing your company to expand.
Access to more insights
Automation of your business processes gives you access to more insights into different areas of your business. With such insights, you can properly implement ideas that will help you stand out from similar businesses.
For instance, automating email marketing gives you access to targeted data like email open rates, close rates on nurtured leads, and inbound marketing conversions.
Decreased human errors
Regardless of how efficient we are as humans, we are prone to mistakes. Manually carrying out business processes exposes you to errors. This risk is eliminated with automation.
When you automate business operations, you reduce the likelihood of errors in your business almost to none.
Although not all aspects of your operations can be automated, there are different automation software available that can better manage critical aspects of your business.
Today’s eCommerce world is very competitive.
The ability to scale your business smoothly could provide you with a significant advantage over competitors.
Automating those routine business procedures allows you to scale your business smoothly while also managing a huge customer base.
Automation tools like Connex allow you to seamlessly connect ERP and e-commerce platforms with service providers and suppliers.
With automation, you can easily grow your offerings, inventory, and market reach with just a few clicks. When you have the correct tools in your arsenal, your potential becomes boundless.
Ecommerce business operations require a significant amount of effort and attention.
Although some processes are necessary, they are simply too time-consuming and repetitive. Choosing to undertake these tasks manually can slow down your business and may frustrate customers.
Automation can help simplify repetitive tasks. Automating repetitive business procedures frees up time and allows you to focus on tasks that increase revenue and reduce costs.
Reasons you must automate for a successful eCommerce businesses
There are numerous aspects of your online store operations that can be automated. With the right automation tools for your business, you can increase productivity and scalability.
Here are some reasons you must automate your eCommerce business operations:
1. Automate email marketing to ensure all your leads know about your holiday specials
To provide a personalized experience for your customers, you must have information about them.
Connecting your website’s analytics to your email marketing platform enables you to target customers based on their previous activities or behavior. You can collect data and segment your leads with email marketing automation solutions.
Stats such as click-through rate, open rate, unsubscribes, and bounces become available to you for analysis. All of this enables you to send the appropriate emails to the right persons at the appropriate time.
You can also schedule email sends with email marketing automation. You can schedule emails in response to your client’s actions and their buyer’s journey.
Hubspot is one of the solutions available to help you automate your email marketing.
2. Automate tax to avoid unexpected tax bills or an audit
With selling online comes the complex world of sales tax. Managing sales tax for your eComm business can be time-consuming. Let alone that you’ll need to learn about the tax regulations of your country and your customers’.
When you automate your tax operations, you’ll be able to manage customers anywhere in the world, whether they are in the United States or not.
Avalara, an eCommerce sales tax software, can help you simplify and manage all of your tax concerns. It is a well-known solution for helping eCommerce businesses with tax compliance. They assist with submitting returns, preparing a business for audit, and maintaining exemption certificates.
It boasts an easy-to-use interface and offers up-to-date tax rates and rules. Avalara can also assist your company with reimbursement and sales tax filing and preparation.
3. Automate shipping to avoid sending your items to the wrong customer
One of the most difficult aspects of your eCommerce business is shipping products to customers. It can have a negative impact on your business if it is not done properly.
There is no one-size-fits-all strategy for product shipping. Shipping operations are determined by the product’s destination, its weight, the customer’s required delivery speed, and many other factors.
However, shipping is one part of eCommerce business operations that is becoming increasingly automatable today. Using the correct shipping software can help you enhance your shipping operations.
You can improve organization and streamline your shipping procedures by using shipping software such as ShipStation. You’ll also save money on shipping and boost customer experience by providing on-time delivery and simple returns.
Ecommerce businesses get branded return portals, branded tracking sites, custom emails, and SMS tracking updates from ShipStation.
When you automate your shipping operations, you can import orders with automatic shipping configurations from various selling channels, IMS, CRMs, ERPs, and marketplaces.
Shipstation’s hassle-free delivery and easy returns will keep customers coming back.
4. Automate Inventory management to avoid oversells or tying up cash in overstock
Inventory management is essential to keeping your business running. It is critical to provide exceptional service to customers.
However, it is one of the most time-consuming parts of running an eCommerce business. Choosing to maintain your inventory manually may result in an erroneous stock record. This can, in turn, cost you money and clients.
You can even end up overstocking and wasting space that could be used for other purposes!
With an inventory automation tool, you put a stop to manually ordering and keeping track of every item in stock. It alleviates your concerns about whether or not you are out of a particular product. You can also set up an automated system to place an order when supplies exceed a certain amount.
It handles tasks like keeping track of purchase orders and updating the number of products in stock.
Connex can link your eCommerce store with the Quickbooks app to automate the whole process of inventory management.
To use Connex, you don’t have to download any app or plug-in because it is cloud-based and features an easy-to-use interface!
Connex can connect with over 25 of the most prominent payment, CRM, eCommerce, and shipping platforms on the market today!
5. Automate payment processing so you get paid on time!
A dependable payment processing platform is required for your eCommerce business to succeed and provide clients with a good experience.
Some online sellers accept payments from various payment platforms. And this gives customers the chance to make payments using a payment platform they trust.
When you automate payment processes using QuickBooks, you can link straight to your website. So, you don’t have to link each payment platform individually. Rather, all your sales will be imported from a central location, resulting in a simpler workflow.
Also, when you automate your business payment process, you can set notifications for failed payments and canceled orders.
6. Automate customer support to keep delighting customers and get positive reviews
Customers become loyal when businesses take the time to give answers to their questions. However, it can become overwhelming for businesses with thousands of daily visitors and requests.
To better answer customer inquiries, you can use a customer service chatbot.
This is another type of eCommerce automation! It helps attend to customers’ needs.
Chatbots can be used to collect necessary information from customers so that they can be referred to the appropriate department depending on their responses.
This will enhance the client experience and assist you in better understanding what the customer desires.
7. Automate your bookkeeping to eliminate manual data entry (and high staff turnover)
Connex automates data transfer between QuickBooks and online stores. So, you don’t have to spend time manually entering data into Quickbooks!
Connex has helped different online stores free up more than 15 hours by automating data entry into Quickbooks. This has allowed them to invest more time in scaling and being more productive.
The Connex rules engine makes mapping your order types simple. It’s also simple to set up, and support is constantly available.
As your eCommerce business expands, it becomes increasingly important to automate your operations in order to save time and boost productivity. With the right automation tools and your team’s efforts, you can increase your conversions, sales, and team productivity by up to 50%.
However, if the integrations fail, the automation tool you chose will be of little help to your business. Connex provides an effective all-in-one solution with a two-way integration between your selling channels and the Quickbooks App or desktop version.
If you’re ready to cut expenses, and not only make ends meet, but thrive, click the button below to get started.