How Do You Turn a Transactional Relationship Into a Longterm Customer?
This is the question that Dave Lavigna, Founder of The Sound Parcel, asked himself as his music equipment business was picking up momentum in 2016. Dave wondered how he could retain customers who found him through his website versus marketplaces such as Reverb, Etsy and Ebay?
He didn’t know at the time that the answer would come to him through automating his data entry into QuickBooks. After Dave found Connex he automated the data entry of all his sales from both Shopify and his marketplaces. Using a Mailchimp integration, he was able to segment his email list based on factors such as amount that customers spent or dates of purchase. Using this information overlay, Dave could send targeted emails to customers based on their buying history.
Dave noted that customers were more profitable if they purchased on his Shopify website, rather than marketplaces. There were two reasons for this. First, merchant fees were much lower when customers purchased directly from his site. Second, customers were more likely to be loyal to his brand when they bought music equipment from him directly.
Connex’s automation combined with a Mailchimp integration, allowed Dave to send personalized emails to his customers and his increase his sales.
“Connex’s QuickBooks integration helped us to turn transactional relationships into long-term customers and increase our sales,” said Dave.
How Did Connex Help The Sound Parcel to Succeed?
Dave founded The Sound Parcel in 2016 with the mission to be a one-stop shop for rock music equipment for such as electronics for guitars, desktop synthesizers, amplifiers etc.
He soon felt overwhelmed by having to take care of the bookkeeping of sales coming from many different channels: his brick and mortar store in Easton, PA, his website, as well as marketplaces on Reverb, Etsy, and Ebay just to name a few.
Dave wanted to centralize all of his financial data into QuickBooks, and was very passionate about seeing the lifecycle of his customers: how they initially found him and how it long it took before they became part of his community.
“Before Connex, we entered all of our data manually. We felt like most of our customers were just transactional relationships,” Dave recalled.
With the help of the Connex team, Dave implemented Connex in the summer of 2021. Dave was impressed with the Connex team and how quickly they were able to set it up for him.
Connex’s automation enables Dave to track revenue, cost of goods sold, and other relevant financial data on a regular basis. While Dave is thrilled about not having to do manual data entry, he is even more excited to see his customers’ journeys from marketplaces to shopping on his website.
“Our favorite part about Connex is that it just works. As a small business, we’re always looking for automation. The Rules Engine allowed us to customize Connex. The fact that we can do financials automatically is a huge savings!”
Would you like to eliminate manual data entry into QuickBooks? Connex may be the solution for you.
Like so many of our customers, we have a desire to save time by eliminating data entry. Our mission is to simplify ecommerce accounting for small business owners and accountants so they can focus on growing their business.
Recommended by Intuit itself, Connex for QuickBooks frees you from manual data entry, and gives you peace of mind that your sales, orders, and inventory are up-to-date in QuickBooks.
After over ten years in business, we’ve identified the top five reasons why customers choose to Sync with Connex.
- Save Time
- Reduce Stress
We have integrations for QuickBooks Online and Desktop
We work with the most popular market places, shopping carts, shipping solutions, and online platforms on the market to make freedom from data entry a reality. To see a full list of supported integrations, please visit https://www.syncwithconnex.com/integrations.
Why Our Customers Choose Sync with Connex
- Developed specifically e-commerce business owners
- You can scale your business by automatically syncing sales & inventory from multiple e-commerce platforms to QuickBooks Desktop or Online.
- You don’t have to spend your resources manually entering sales, inventory, and customers into your website and QuickBooks accounts.
Recommended by Intuit itself, Connex for QuickBooks will give you peace of mind that your inventory will be updated. You will be free of the frustration of oversells and missed items.
- When your inventory is up-to-date, you can achieve higher customer satisfaction, leading to more positive reviews, and increased sales.
- For phone orders, we can sync sales from QuickBooks to your shipping solution.
- If you sell on multiple channels, you can simplify by using our solution instead of multiple tools.
- Connex integrates QuickBooks with all major e-commerce platforms, such as Woocommerce, Shopify, Magento, Amazon, and e-commerce shipping solutions such as ShipStation, Ordoro, and Shipping Easy.
Connect with Sales to discover if Connex is right for you.