Is it possible to create great food in the kitchen or the grill without making a mess?
Alain and his sister, Chantal, launched Cookina in 2012, a Canadian business based on their family tradition of barbecuing. Specializing in cookware for grilling and baking, they now have an extensive line of products.
The innovative cookware is reusable, cost-effective, easy to clean, and environmentally friendly. Cookina’s tough composite material is constructed with PTFE–more commonly known as Teflon. It is non-toxic, FDA-approved, and can be heated to 550 degrees (288 C) without loss of performance. Their 4 signature lines are 1) Grill, 2) Cook and Bake, 3) Protect and 4) Kits. For example, with their reusable grilling mat, customers do not need to use aluminum or oil on the grill. With its superb heat-transfer, the grilling mat makes the cleanup easier, and the food is tastier and less greasy.
Cookina has sold millions of products online and in large chain stores such as Ace Hardware, Home Depot, Walmart, and TrueValue. They also sell on their own website through Shopify, as well on Amazon, and they have been featured on television. With the wide variety of applications both in indoor and outdoor cooking, it’s no surprise that their popularity grew not just in Canada, but also in the United States.
With increasing sales, came increasing complexity in Cookina’s workflow. They have over 10 selling channels, and use multiple ecommerce platforms including CommerceHub, ShipStation, Shopify, and Salesforce. They had to use multiple tools to connect their apps, and they still had to enter data manually into QuickBooks Desktop Enterprise.
It came to the point where co-owner Chantal was spending 20 hours a week hand-entering data into QuickBooks Enterprise, even though she had hired two people to manually enter data. “ We had to hire 2 data entry people. It was time-consuming because there was high turnover among the staff, and we had to spend time training them,” Alain said.
Unfortunately, Cookina could not find a reliable solution that synced their data from multiple ecommerce platforms into QuickBooks. Both Alain and Chantal felt overwhelmed by having to manually correct data in multiple sites to make sure their books were reconciled, and the orders were shipped to the right customers.
In 2021 they were referred to Connex by ShipStation. They faced multiple challenges that Connex was able to resolve for them. For example, Cookina has different price levels among vendors. TrueValue would pay a different price than Home Depot. Connex ensures that each vendor has the proper price level, by keeping price levels in sync between QuickBooks and their selling channels.
Connex also ensures that vendors are in sync between QuickBooks and Salesforce. If there is a mismatch, they get a notification.
After just a few weeks of using Connex, they consolidated Salesforce, Shopify, CommerceHub, and ShipStation into one platform. This ensures that orders are billed and shipped to the proper vendor, and in the correct currency. As Cookina is based in Canada, some vendors are paid in USD and others in CAD. Finally, Connex syncs all their EDI sales through CommerceHub to QuickBooks. This has reduced the number of apps and number of data entry staff tremendously.
With Connex, they can use just one system to ensure that all their orders are synced to QuickBooks, and that all the information about customers, vendors, and inventory in synced between Quickbooks and their selling channels.
“Prior to Connex, my co-owner was spending 20+ hours a week manually entering data,” Alain said
The Richards were especially impressed by Connex’s Salesforce-QuickBooks Desktop integration, which is the only one of its kind. After just 2 months of using Connex, Cookina has experienced many benefits, including:
- Saving money: they no longer need to hire people to manually enter data
- Saving time: Chantal no longer needs to spend 20 hours a week entering data
- Better management: Alain and Chantal can now focus on running their business and serving their customers.
“All our data is automatically synced” – said Alain amazed.
With Connex, Cookina has a new and simpler workflow. Alain and Chantal have peace of mind that all their apps talk to each other, and they can focus on expanding their business, coming up with new innovative cookware, and helping their customers and their environment.
Why Our Customers Choose Sync with Connex
- Developed specifically eCommerce business owners.
- You can scale your business by automatically syncing sales & inventory from multiple eCommerce platforms to QuickBooks Desktop or Online.
- You don’t have to spend your resources manually entering sales, inventory, and customers into your website and QuickBooks accounts.
Recommended by Intuit itself, Connex for QuickBooks will give you peace of mind that your inventory will be updated. Moreover, you will be free of the frustration of oversells and missed items.
- When your inventory is up-to-date, you can achieve higher customer satisfaction, leading to more positive reviews, and increased sales.
- For phone orders, we can sync sales from QuickBooks to your shipping solution.
- If you sell on multiple channels, you can simplify by using our solution instead of multiple tools.
- Connex integrates QuickBooks with all major e-commerce platforms, such as Woocommerce, Shopify, Magento, Amazon, and e-commerce shipping solutions such as Shipworks, Ordoro, and Shipping Easy.
–Click here for a full list of our ecommerce, shipping, and payment integrations
How can you decide whether Connex is right for your business?
The easiest way to tell whether Connex is right for your business is to speak with our sales team
During this introductory call, you will discover how Connex can help you to:
- Eliminate manual data entry into QuickBooks Online or QuickBooks Desktop
- Automatically update your inventory and prevent oversells and refunds
- Manage sales from multiple channels in one app
- Connect your shipping solutions to QuickBooks
- Have accurate financial information in your QuickBooks, every day
Are you unsure whether Connex is right for your business?
Click here to schedule an introductory 15 minute call with a member of our sales team.
Why Our Customers Choose Sync with Connex
- Developed specifically eCommerce business owners.
- You can scale your business by automatically syncing sales & inventory from multiple eCommerce platforms to QuickBooks Desktop or Online.
- You don’t have to spend your resources manually entering sales, inventory, and customers into your website and QuickBooks accounts.
Recommended by Intuit itself, Connex for QuickBooks will give you peace of mind that your inventory will be updated. Moreover, you will be free of the frustration of oversells and missed items.
- When your inventory is up-to-date, you can achieve higher customer satisfaction, leading to more positive reviews, and increased sales.
- For phone orders, we can sync sales from QuickBooks to your shipping solution.
- If you sell on multiple channels, you can simplify by using our solution instead of multiple tools.
- Connex integrates QuickBooks with all major e-commerce platforms, such as Woocommerce, Shopify, Magento, Amazon, and e-commerce shipping solutions such as Shipworks, Ordoro, and Shipping Easy.
–Click here for a full list of our ecommerce, shipping, and payment integrations
How can you decide whether Connex is right for your business?
The easiest way to tell whether Connex is right for your business is to speak with our sales team
During this introductory call, you will discover how Connex can help you to:
- Eliminate manual data entry into QuickBooks Online or QuickBooks Desktop
- Automatically update your inventory and prevent oversells and refunds
- Manage sales from multiple channels in one app
- Connect your shipping solutions to QuickBooks
- Have accurate financial information in your QuickBooks, every day
Are you unsure whether Connex is right for your business?
Click here to schedule an introductory 15 minute call with a member of our sales team.
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