Ernest Pages, Founder of STNGR, a father and son company that sells durable sunglasses for outdoor enthusiasts, understands the accounting challenges of growing a multichannel e-commerce business through Shopify and BigCommerce.
With orders in Shopify growing at a rapid pace, STNGR was wasting countless hours manually entering orders into QuickBooks, then into their shipping solution.
Ernest realized that in order to keep his orders, inventory and customers up to date, he needed a system for integrating Shopify and QuickBooks.
To make accounting even more complex, STNGR was selling their products on multiple sales channels: Shopify, BigCommerce, Stripe and PayPal.
The Solution to Reconciling Books Across Multiple Sales Channels
Connex was just the edge Ernest needed to keep up growing demand and scalability to make sure that his company inventory levels were up to data and their Shopify and QuickBooks accounts were reconciled.
“Hours of manual entry kept growing as the business grew. It was a nightmare.” Ernest remembered. “The first 6-8 months we had 1000 orders. From there it was 15,000, then 30,000.”
The rapid growth was amazing and brought so much excitement to the family. However, all the manual entry was taking away from the time Ernest could devote to his family and his growing customer base.
“Back in 2016,” said Ernest, “[I was] looking for a way to expand our personal love of the outdoors as a family.”
Fast forward a few years: “My son and I have grown the business, and hired 10 people,” noted Ernest. “We are selling high durability equipment such as sunglasses [that] we designed ourselves; they are bulletproof. “
As their business grew, it was time to find a solution as unique and durable as their products!
Thus, Ernest needed to find a way to break free from the hours he was spending entering and reentering orders; “We started with QuickBooks desktop, linked up to Shopify [then] we would have to reenter ALL of the orders.”
Connex is able to sync multi-channels with ease. Ernest was using Shopify and BigCommerce and needed a solution that was able to sync from both to QuickBooks. Check out our BigCommerce Integration page to learn more about the specific functionalities Connex offers.
Connex reconciled sales, inventory, discounts and fees across all sales channels so that STNGR’s books were always up to date.
Better Accounting & Growth in Sales Revenue
Ernest needed to get back all the hours manual entry was taking away from STNGR and his family. Therefore, Ernest needed something that would meet his need to eliminate manual entry of orders into QuickBooks.
Finding the right solution that was able to sync their Shopify and BigCommerce data was essential. Click here to learn how to get started with the BigCommerce sync with Connex.
In addition, he wanted to be able to group his clients so he could generate a customer list in QuickBooks. His goal was to segment his customer base so that clients could be notified and engaged in STNGR’s marketing campaigns.
Moreover, he needed to find something that was as diverse as his sunglasses. That wasn’t going to be easy, after all his glasses can withstand being run over by a truck!
Thankfully we live in a data driven world powered by reviews and scores. This allowed Ernest to refine his search and find the tool that he was seeking to make sure his books were up to date.
“After I did some research online, Connex had far and away the best reviews, so it was an easy decision.”
By syncing their Shopify and BigCommerce account and QuickBooks through Connex, STNGR’s orders, inventory levels and customers are automatically updated and accurate. Instead of spending time manually entering data, Ernest can now focus on growing his business and spending time with his family.
Success Over The Years
It has been a few years now since Ernest found Connex,
“Once Joe helped us map it was on autopilot, we could not have kept up if it weren’t for Connex. The logic of syncing transactions [between QuickBooks and Shopify] prevented us from needing a full-time staff. Because of Connex we can reuse customer data from our Shopify and QuickBooks when we use email marketing. We could not have kept up if it weren’t for Connex. The logic of syncing transactions prevented us from needing a full-time staff.”
When reflecting about STNGR’s time with Connex, Ernest recalled:
“It has been a great partnership. Someone is always there to call me or help me when I am in need. My favorite part about Connex is the people. Everyone genuinely cares, when I need help someone is always there to get things corrected.”
With Connex’s automatic syncing across all sales channels, Ernest now has peace of mind that he found a way to grow his family business and give his customers quality products without breaking the bank.
“We sell to regular folks that want quality; our customers are our success, because they believe in us.”
Do you wish you had a way to simplify ecommerce accounting? Connex may be the solution for you.
Like so many of our customers, we have a desire to save time by eliminating data entry. Our mission is to simplify ecommerce accounting for small business owners and accountants so they can focus on growing their business.
Recommended by Intuit itself, Connex for QuickBooks frees you from manual data entry, and gives you peace of mind that your sales, orders, and inventory are up-to-date in QuickBooks.
After over ten years in business, we’ve identified the top five reasons why customers choose to Sync with Connex.
- Save Time
- Reduce Stress
We have integrations for QuickBooks Online and Desktop
We work with the most popular market places, shopping carts, shipping solutions, and online platforms on the market to make freedom from data entry a reality. To see a full list of supported integrations, please visit https://www.syncwithconnex.com/integrations.
How can you decide whether Connex is right for your business?
During this introductory call, you will discover how Connex can help you to:
- Eliminate manual data entry into QuickBooks Online or QuickBooks Desktop
- Automatically update your inventory and prevent oversells and refunds
- Manage sales from multiple channels in one app
- Connect your shipping solutions to QuickBooks
- Have accurate financial information in your QuickBooks every day
Are you unsure whether Connex is right for your business?