Ernest Pages, Founder of STNGR, a father and son company that sells durable sunglasses for outdoor enthusiasts, understands the accounting challenges of growing an e-commerce business on Shopify.
With orders in Shopify growing at a rapid pace, STNGR was wasting countless hours manually entering orders into QuickBooks, then into their shipping solution.
Ernest realized that in order to keep his orders, inventory and customers up to date, he needed a system for integrating Shopify and QuickBooks.
To make accounting even more complex, STNGR was selling their products on multiple sales channels: Shopify, BigCommerce, Stripe and PayPal.
The Solution to Reconciling Books Across Multiple Sales Channels
Connex was just the edge Ernest needed to keep up growing demand and scalability to make sure that his company inventory levels were up to data and their Shopify and QuickBooks accounts were reconciled.
“Hours of manual entry kept growing as the business grew. It was a nightmare.” Ernest remembered. “The first 6-8 months we had 1000 orders. From there it was 15,000, then 30,000.”
The rapid growth was amazing and brought so much excitement to the family. However, all the manual entry was taking away from the time Ernest could devote to his family and his growing customer base.
“Back in 2016,” said Ernest, “[I was] looking for a way to expand our personal love of the outdoors as a family.”
Fast forward a few years: “My son and I have grown the business, and hired 10 people,” noted Ernest. “We are selling high durability equipment such as sunglasses [that] we designed ourselves; they are bulletproof. “
As their business grew, it was time to find a solution as unique and durable as their products!
Thus, Ernest needed to find a way to break free from the hours he was spending entering and reentering orders; “We started with QuickBooks desktop, linked up to Shopify [then] we would have to reenter ALL of the orders.”
Connex reconciled sales, inventory, discounts and fees across all sales channels so that STNGR’s books were always up to date.
Better Accounting & Growth in Sales Revenue
Ernest needed to get back all the hours manual entry was taking away from STNGR and his family. Therefore, Ernest needed something that would meet his need to eliminate manual entry of orders into QuickBooks.
In addition, he wanted to be able to group his clients so he could generate a customer list in QuickBooks. His goal was to segment his customer base so that clients could be notified and engaged in STNGR’s marketing campaigns.
Moreover, he needed to find something that was as diverse as his sunglasses. That wasn’t going to be easy, after all his glasses can withstand being run over by a truck!
Thankfully we live in a data driven world powered by reviews and scores. This allowed Ernest to refine his search and find the tool that he was seeking to make sure his books were up to date.
“After I did some research online, Connex had far and away the best reviews, so it was an easy decision.”
By syncing their Shopify account and QuickBooks through Connex, STNGR’s orders, inventory levels and customers are automatically updated and accurate. Instead of spending time manually entering data, Ernest can now focus on growing his business and spending time with his family.
Success Over The Years
It has been a few years now since Ernest found Connex,
“Once Joe helped us map it was on autopilot, we could not have kept up if it weren’t for Connex. The logic of syncing transactions [between QuickBooks and Shopify] prevented us from needing a full-time staff. Because of Connex we can reuse customer data from our Shopify and QuickBooks when we use email marketing. We could not have kept up if it weren’t for Connex. The logic of syncing transactions prevented us from needing a full-time staff.”
When reflecting about STNGR’s time with Connex, Ernest recalled:
“It has been a great partnership. Someone is always there to call me or help me when I am in need. My favorite part about Connex is the people. Everyone genuinely cares, when I need help someone is always there to get things corrected.”
With Connex’s automatic syncing across all sales channels, Ernest now has peace of mind that he found a way to grow his family business and give his customers quality products without breaking the bank.
“We sell to regular folks that want quality; our customers are our success, because they believe in us.”
Is Connex the Right Tools for Your Business To Integrate Sales and Inventory with QuickBooks?
We know that choosing the right tools for managing your sales and inventory is essential for the growth of your business.
Most of our customers sell on multiple ecommerce channels, such as Woocommerce, Shopify, Magento, and Amazon, just to name a few.
They want to grow their business, and they also value the peace of mind from knowing their books are always up to date and they can serve their customers.
The reason our customers love Connex is that their sales and inventory from multiple ecommerce sites are automatically synced with QuickBooks
So, how can you decide whether Connex can help your business?
-Full functionality for 14 days
-Sync up to 500 sales to QuickBooks Desktop or Online
-Integrate with major ecommerce platforms such as Woocommerce, Shopify, Magento, and Amazon
-Integrate with major ecommerce shipping solutions such as Shipworks, Ordoro and Shipping Easy
-Complimentary email support during your free trial
Are you still unsure whether Connex is right for your business?