Contributed by Julija T. from sixads
Small or medium enterprise (SME) business owners usually have a lot of tasks on their hands. Whether you’ve just established your store or you’re already trying to compete with larger businesses, taking care of marketing alone can be too overwhelming. Luckily, there are ways to take some pressure off your shoulders! Enter marketing automation.
Marketing automation can help you at every stage of your marketing funnel, from increasing brand awareness to generating leads and sales. You can leave repetitive tasks for automated workflows and use all the extra time to scale your business.
Let’s see how you can earn more by working less.
What is marketing automation?
Marketing automation is the process of using software to automate marketing activities. You can automate tasks such as social media posting, ad campaigns, and email marketing.
Automated processes can help small business owners to juggle their daily marketing tasks more efficiently and provide a more personalized experience for their potential customers.
Most marketing automation tools strive to be user-friendly, so you don’t have to worry about being lost or frustrated by programs that require a high degree of technical knowledge to run.
Have a look at what marketing tasks you can automate to make running your business easier.
- Boost your sales with automated paid ads
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Have you ever tried running ads on Facebook and lost your will to do advertising? We’re not talking about pressing the “boost” button on your Facebook post. We’re talking about setting up proper ad campaigns in Facebook Ads Manager.
Facebook’s ad interface is pretty difficult. It can take months of dedicated learning to be able to run bulletproof Facebook ads if you’re a beginner.
The good news is you don’t have to go through any of that. If you don’t want to spend your time watching tutorial after tutorial, you can use ad automation and have your campaigns up and running in a matter of minutes!
Automation tools will choose the best-performing audiences for your ads. Also, you don’t have to be bothered with ad creatives, too. There are ad automation apps like sixads where all you need to do is approve your personalized ad visuals and texts.
Increase your brand awareness
Marketing automation can help you to attract cold audiences to your online store. These are your potential customers who don’t know your brand exists but could be interested in your products or services.
Sell to hot audiences
Ad automation tools also make retargeting easier. You can get better at selling to people who were already interested in your product or service but for some reason didn’t go through with the purchase. With marketing automation, your store’s visitors are tracked and targeted with personalized ads until they convert.
Save your time
Ad automation apps are usually very easy to use. It can take as little as 2 minutes to set up your campaigns on Facebook, Instagram, or Google! Let someone else run ads for you while you take care of the rest of your business.
Key takeaway: Automate your paid ads and start driving paying customers to your store. Run ads like a pro even if you have no experience in advertising!
- Take your email marketing to the next level
Email marketing is a must for a small business owner. It’s much more than just sending newsletters! Email helps to build a personal connection with your customers and target them with relevant offers based on their past purchases.
Plus, it’s always a good idea to have your own marketing channel.
Long gone are the days when you could easily get in front of your potential customers with organic Facebook posts. As of late 2019, the average reach for Facebook posts was down by 2.2%. In comparison, the average email open rate in 2019 was 17,8%. You need to work on building your email list if you want better reach!
Here are the types of emails you can automate to nurture a relationship with your potential customers and boost your sales.
People expect to get a welcome email once they subscribe to a mailing list. Make sure you onboard your potential customers on time by automating your welcome emails.
Abandoned cart emails
Send automated emails to people who have added your products to their carts but didn’t go through the payment. It’s a very effective way to move your target audience through the sales funnel!
Marketing automation tools help to make sure you send timely personalized offers to people interested in your store. Sometimes all they need is a little push! For example, you can remind them that you saved their items, and they can conveniently finish the payment. Or you can send an incentive like a 10% discount!
Special event emails
Email marketing automation also helps you to show some extra attention to your customers. For example, you can send an automated email to congratulate your customer on a birthday. Add a personalized discount code as a gift to lure users back to your store.
Key takeaway: Use email marketing automation tools to schedule personalized emails relevant to your audience. Targeted email campaigns improve clickthrough and open rates while reducing opt-out and spam complaints.
- Improve your customer service with chatbots
Don’t let bad customer service hurt your sales. Use chatbots to be for your potential customers when they need you the most!
Chatbots offer many benefits. For one thing, they work 24/7! You can provide your website’s visitors with the information they need, whether it’s early in the morning or it’s after midnight.
Also, by taking some pressure off your customer support agents, you can save money by cutting down on operational costs.
Most importantly, you can increase your sales by guiding your visitors through the marketing funnel. Chatbots can provide product recommendations, answer delivery-related questions, and address any other queries you deem needed.
If you want to, you can also use chatbots to get leads. For example, you can grow your email list by capturing your visitors’ emails.
Finally, with chatbots, you can get to know your target audience better by running quick surveys.
Key takeaway: Use chatbots to keep your customers happy and reduce the number of people who start the checkout process but never complete it because they lack information.
- Track your marketing activities on multiple channels
Wouldn’t it be nice to see all your marketing activities in one place? Check out HubSpot. It’s a marketing, sales, and customer service platform. They offer all the tools and integrations you may need to increase leads, accelerate sales, or work on building a powerful website.
HubSpot provides both free and paid tools to improve your marketing. You can start with free tools for tasks related to email marketing, landing page creation, contact management, and more. Later, you can upgrade to a paid account and run complete inbound marketing campaigns if you want to.
To wrap it up
Marketing automation tools can help you save time and increase sales. The key thing is to make sure you don’t just throw your money at multiple tools before finding out where you need help the most.
For many small business owners, paid advertising tends to be a challenge. When you have to juggle multiple tasks, you can’t afford to always stay in the loop on the newest algorithm changes on Facebook or Google.
Plus, running high-performing ads is a challenging goal to achieve if you’re not a paid advertising specialist. Even if you have one in your marketing team, it’s always a good idea to use automation tools to make their work more efficient.
For these reasons, our advice would be to start with looking into automating your paid ads to make sure your ad dollars are not going to waste.
Then, get tools for other marketing channels like email. Also, try chatbots! They can significantly increase customer satisfaction. Finally, check tools like HubSpot to track all of your marketing activities in one place.
Guest Post Contribution from sixads
sixads is an app that provides ad exchange and ad automation services for online stores. Want to know more ways to attract buyers to your online store? Connect with sixads on Facebook, Twitter, LinkedIn, or YouTube!