Contributed by Ashwitha A. from AdNabu
Amazon’s market is growing every year and is also a robust market to survive. The numbers of Amazon sellers are rising day-by-day due to which the market is getting more competitive than ever.
If you have the right selling strategies, Amazon is a highly rewarding and profitable business platform. Do you want to become a pro-Amazon seller? Here are the fifteen useful tips for selling smarter on Amazon.
1. Always follow Amazons Rules
The policies for Amazon sellers will be given the moment you log in to the account. When compared to other platforms that specialize for sellers – Amazon has a bunch of friendly and achievable rules. Try to follow these rules for a better experience.
Fortunately, you will not be penalized for missing out on the rules. Yet, when you go through the rules you will be able to engage in a workflow that doesn’t result in infringement.
After all, the last thing you would want is getting noticed by the platform for the wrong reasons. Remember, Amazon has clear and crisp rules for sellers.
2. Create authentic product details for reaching customers
Amazon always considers customers as king. That is why it has specialized search functionalities that always try to present the best possible products for a customer search.
As sellers, you need to leverage this opportunity and ensure that the products in your “umbrella” are detailed flawlessly. Amazon had thousands and thousands of products to search through. If your details are not relevant or structured with care – the chances of you missing a search are high.
Authentic details, proper product specification, and up to date news about your products will increase your chances of getting filtered, and being displayed.
The golden rule is to customize the content of your products with “potential search keywords”. Think like a customer, and understand what a potential customer would use to reach your products.
3. Use Compelling Amazon product Titles
Amazon has an exquisite keyword tool to help you figure out the terms and phrases that need to appear in the product titles.
Sellers need to leverage the perks of this tool. Why?
Customers will search for your products, and it is important for you to find a spot in the search results. Without proper product titles, with the right keywords, you will not be able to find a spot in the search results.
Titles need to be highly compelling. It should be crisp and concise as well. These are two important qualities you should not miss in the product titles.
Next, the titles have to be search engine optimized. Remember, customers may even look for products via search engines. That is why you should build great titles that have the keywords a potential search could have.
For example, if you sell ruby jewelry, the product title should have “ruby” and “jewelry” in the title. This will help Amazon search, and external search engines spot your product.
Moreover, you need to avoid the repetition of keywords in your title. Keyword stuffing will not increase your online rank. In fact, it does more harm than any good.
4. Use Compelling Amazon Product Descriptions
Just like the optimized product titles, you need to give compelling descriptions to each product. The description must describe the product to the fullest.
It should have keywords and phrases that best describe the product. In fact, you need to think like a customer and include keywords that would be used by them during a search.
When framing a description, it is important for you to figure out negative keywords. These are keywords you wouldn’t want your products to be displayed against. Let’s understand this with an example. You sell some of the town’s finest furniture. And, your products get listed when a user searches for the “worst chairs nearby”.
This would have a negative impact on the growth and online image of your brand. Try to figure out the negative keywords, and ensure that they are taken care of when you pull together a product description.
Once again, you may need to use the Amazon keyword tool to decide on terms and phrases that can be included in the description. Always makes the descriptions unique and interesting. You don’t need to experiment with words, but you need to stick to facts that can help the customer make a choice.
Above all, it is important that you avoid the duplication of keywords. Never engage in keyword stuffing, since the store and search engines like Google and Bing can penalize you.
5. Use Compelling Amazon Product Images
Images are given utmost priority by this e-commerce platform. By default, your images should be at least 1006 pixels in size. Anything smaller will not be accepted by the store. This rule is to ensure that all your product images are authentic, and capable of grabbing the attention of potential customers.
When you upload images, categorize them as primary and secondary. The primary images should have a white background, and the key focus should be on the product. Always ensure that the product description and title match with the primary images. If there is a mismatch between the title, description, and image – it will be difficult (or rather impossible) to sell the product.
As a golden rule, remember that any product in your collection will be incomplete without a compelling image. And, the bigger and clearer the image, the chances of you grabbing attention increases.
6. Use Fulfillment by Amazon (FBA) service
Many times, businesses want the use of FBA. Well, there are many perks in leveraging this service by Amazon.
By definition, fulfillment by Amazon involves you shipping your products to a warehouse that is handled by Amazon. Now, Amazon will take care of the packaging, shipping, returns, and even refunds.
Your only role is to enroll in the program, and ensure stock availability when the warehouse sends a request. Upfront, the charges will appear big. However, it often gets offset by the amount you would invest trying to pack and ship a product.
Sellers who are a part of this platform are considered to be “professionals” and have the benefit of being trusted by the customer. Moreover, this service allows businesses (sellers) to focus on areas that truly matter.
7. Try to optimize to get into the “Buy Box”
A recent study revealed that more than seventy percent of sales in Amazon are made via the buy box. If you can secure a spot in the buy box, you will be able to give your sales quotient a kick start. The buy box depends on three different factors.
One, the seller needs to have a good reputation and must offer a sensible price (potentially the lowest).
Two, you need to have an array of unique products in your collection. If you are the only seller with the products sought by the customer, you will be given the buy box.
Three, bundling can help you save the time of customers, which in return will give you access to buy box. The bundling policy is a convenient way of overriding competition, securing the spot.
8. Try out different Pricing Strategies on Amazon
Price is second only to the products you sell on Amazon. It is very important for brands to come up with the right price for their goods. Price has a direct impact on the profitability of your brand too.
The standard recommendation is to sell products in line with the rates quoted by other players in your niche. Two, you need to understand The affordability margin of your target audiences. Based on these two factors, you need to put together a business and pricing model.
Quoting a very low figure may not necessarily make you a winner. But, striking a balance between competition and expectation can do wonders. A marginal difference of 1 to 2 percentage is acceptable.
To make things clear, you don’t need to follow a race to the bottom theory. This is where multiple sellers strive to offer the lowest price possible,
9. Use a repricing tool to ensure competitive pricing
Time after time, the value of your products needs to be redefined. It is crucial for brands to learn more about the pricing strategy used by rivals. And, the prices quoted for your products need to be revamped.
This change needs to happen periodically. In fact, you need to follow protocols and use exquisite repricing tools for the purpose. Use tools that will help you figure out what your rivals are using.
Repricing tools prove to be useful when you need to decide on deals and offers. The offer you quote needs to match the value and demand in the market.
To play safe, start your campaign at a higher price. With time, you can bring down the price based on need and supply. The reverse will be difficult – hence, choose a starting price with care.
Moreover, you need to pay close attention to the time of the year. Seasonal offers and deals will have an impact on the quantity you sell. A better price would always signal growth in sales.
10. Proactively Manage your Inventory
Running out of stock is never acceptable in any e-commerce platform. Sellers are expected to strike a balance between sales and stock. This means you cannot deny an order due to poor stock management.
Amazon has a sophisticated algorithm to rank products based on sales and stock arrival. If your sales figures are up, but your stock value is low – your brand will not secure a healthy spot.
Based on your current sales performance, you need to maintain healthy stock levels. Plan ahead of time, and even come up with predictions on how supply and demand are expected to change.
In fact, you need to keep an eye on “Reorder levels” too.
Without proper data and stock management, you are bound to lose business in the store. And, the process of gaining momentum after a loss, is never easy.
In order to manage your sales and inventory appropriately, it is important to have a tool that integrates Amazon with QuickBooks.
11. Consistent reinvestment
Consistent reinvestment over time will give great success in the Amazon seller Journey.
12. Use Amazon Product Promotions & Advertising
Amazon Sponsored advertisements can help you gain more exposure. This is an optional service from the platform. In order to avail of this service, you need to pay an extra fee. Fortunately, the extra fee you pay will help you secure more sales.
When you make use of Amazon sponsored promotions and advertisements, your products will appear on both the search results and the site’s home (product) page.
13. Take care of Customers always
With time, you need to make use of the platform’s automated and manual campaigns too. Automated campaigns allow sellers to choose products, come up with marketing budgets and bids.
Much of the work will be done by Amazon. This includes targeting. On the other hand, manual campaigns expect you to take care of targeting.
14. Answer Customer queries on Amazon
Amazon expects all its sellers to respond to queries within the first 24 hours. At least ninety percent of the queries need to be answered within this span. Faster responses will help you build a better relationship with your customers.
This is important because 80 percent of the profit will be seen by existing customers. As they become loyal, they are more likely to stick to your brand.
You can opt to be notified about a message in multiple ways. For example, you can choose to receive an email. Or, you will receive a push notification.
This will be sent via your Amazon seller account. Or, you will see the notifications when you log into your seller account in a desktop environment.
When you respond to customer queries, be courteous and sensible. Do the best you can for solving the customer’s problem.
15. Take efforts to remove the negative reviews
Negative reviews in any online platform can be fatal. You need to be watchful and keen on handling negative feedback in the right way. According to professional sellers, negative reviews can even get your account suspended from the store.
This means, it would take some time for your account to be reactivated, and ready for sales. The best way to avoid such consequences is by meeting the requirements and expectations of customers.
Above all, the description and title on your product pages should match the actual product. This check has to be done with strict protocols in place.
Next, you need to identify ways of removing negative feedback. To begin with, you need to get in touch with the customer directly. Talk to them about what went wrong, and what could be done better.
If the customer wants a replacement or a refund – flow in the lines of their requirements. This may increase the chances of the customer giving you better feedback, or even removing the negative one.
The latter needs to be stressed and focused upon. Why? The impact of negative feedback is long-lasting. Making a negative experience will be difficult. Yet, it is mandatory.
Amazon is a lenient and transparent platform to use. Having the right strategy for your business plan can help you beat the competition and earn profits. Use the above tips to become a pro – Amazon seller taking your business to unusual heights.